PARTNER

Befriend


ISSUES

Arts and Culture


SERVICES

CHALLENGE

Befriend, a Perth-based social enterprise founded by Western Australian of the Year finalist Nick Maisey, exists to spark an inclusive world - essentially making it easy for people to get connected. Since it's inception, the organisation has hosted over 5,000 people from its community, composed of people from diverse backgrounds and all walks of life. When they reached out to DrawHistory, they were looking to match their growing programs for change with an updated library of print collaterals that would capture their brand's fun and community-focused values.


APPROACH

DrawHistory leveraged Befriend's standing as a platform for social inclusion, further positioning them as playful, energised change-makers ready to spread its infectious enthusiasm to the rest of the city. The idea was to reframe the information presented - rethink its content, involve the people that made the community possible and highlight the memorable moments that made Befriend the platform it is today.

Thank you so much for all of your hard work, patience and professionalism. I'm so very happy with the final product. It will go a long way to getting potential partners excited about working with us!

Nick Maisey, Founder

 

befriend-iconsbefriend-front

One of the greatest communication challenges faced by organisations that tackle social issues through many paths is being able to clearly articulate its focus. Because Befriend's programs encompass their Social Network, eFriends, Sweet Skills and Starter Kit initiatives, we helped them prioritise content that should first be spotlighted. Through several collaborative brainstorming sessions, we were able to break down the 'catch all' brochure approach and separated them into distinct stories through four, illustration-packed brochures. Befriend's youthful enthusiasm is now captured through these icons, alongside bright imagery that better communicates who they are and why they exist.

At each step, we worked side-by-side with Befriend. Our collaboration involved countless brainstorming discussions and sketching. It was important that we heard from Nick to represent his organisation's vision to craft a collective story about their work and its relevance to the city of Perth. Together, we were able to leverage our combined expertise to build print designs that everyone could connect with.

Screen Shot 2017-05-21 at 8.34.55 pmbefriend-postcard

WHAT'S NEXT?

Befriend hosts a lot of events every day. If you're interested in learning more about Befriend and print design, here are some options for you:

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