WHY WE EXIST

We believe meaningful stories can spark change and strengthen human connection

DrawHistory is a social impact brand agency. We’re a small tribe of passionate humans and creative trailblazers who get out of bed each day on a mission: to help our clients become stories people want to be a part of. This is because we believe that strategic storytelling has the power to not only increase their revenue-raising capability but mobilise a community around them.

Our team has created brand identities, printed communications and digital experiences for around 75 clients to date. We work hard to activate change with the purposeful organisations we work with, having recently helped launch 200 nonprofit internships, kickstart the first West Australian social impact co-working space and raise $100,000 for asylum seekers and refugees.

COLLABORATION WITH COMMUNITY

We’re about building relationships, not simply connections. DrawHistory is focused on more than just surface-level chatter and understand that meaningful collaborations can help build bridges and create buy-in between sectors and individuals. It’s why we always work with all stakeholders.

IMPACT-DRIVEN WORK

Building capacity is at the heart of who we are at DrawHistory. We’re a team that enables teams to make a bigger difference by equipping them with the resources needed to grow. That means we train your team and guide you through the creative process so that you have deeper ownership of your work and are able to deliver impact on your own terms.

PASSIONATE PEOPLE

Being genuine counts for a lot at DrawHistory. We believe that we do our best work when we deeply care in the causes we vouch for. You’ll only find authentic and warm people when you work with us, because how else are we going to solve the world’s greatest challenges if not by banding together?

EXPLORING THE BEYOND

Special things come from those who dare to ask the big questions. We love seeing beyond the horizon, whether that looks like a new brand strategy approach or the latest Stanford and Harvard i-lab research. Settling for the conventional just isn’t how we do things.

Jeffrey Effendi
FOUNDER & HEAD OF CREATIVITY
As Head of Creativity, Jeffrey has consulted for public-listed companies, multinational nonprofits and government agencies on a range of creative disciplines. He provides direction on brand strategy and architecture, visual identity, user experience and digital designs that connect with people. Outside of DrawHistory, he advises multiple boards and committees in the community sector, including the World Economic Forum's Global Shapers Community and The Humanitarian Group. Jeffrey can also be found reciting Kendrick Lamar raps and expertly wreaking havoc in Fantasy Basketball leagues.
Angel Chen
STRATEGY CHIEF
Angel makes sure that our team runs like a well-oiled machine. Other than bringing the team up to speed on project best practice, she facilitates and oversees DrawHistory's partnerships and has coordinated programs and events for organisations like World Vision Youth, UN Women and the United Nations Association of Australia. Angel ensures that the relationships we create with our clients and collaborators are always in good shape. When she's not chatting over coffee, Angel enjoys traveling as much as possible, exploring the Perth brunch scene and looking into the next Grey's Anatomy episode.
Caleb Stent
BRAND STRATEGIST
Caleb is our free-spirited Brand Strategist. He has worked at big agencies like Red Meets Blue and in-house with the iiNet team in Perth. Caleb's focus is to collaborate with our clients to help them discover and define their brand story. His favourite things include old motorcycles, his fiancé, bodyboarding and security detail, Chief the Pug - not necessarily in that order.
Tawanda Kungache
COMMUNITY CULTIVATOR
As the team's cultural powerhouse, Tawanda makes sure that DrawHistory is a team that collaborators are excited to work with every day. He acts as business strategist and relationship manager, bridging the gap between client and creative, orchestrating the communications so our team can focus on their work. You'll often find Tawanda humming to a Hillsong number (or three). Born a people person, he is also a big part of organisations like Nations Church and the World Economic Forum.

Hands-on Experience

Ready to make a difference? As an intern, your role is to bring fresh ideas and new inspiration to a variety of creative challenges Springing from project to project, our program will build your capacity to work with some of the most meaningful organisations in the city.
Apply for an internship >
“I came to work every day feeling happy, satisfied and challenged, because I was eager to contribute to amazing causes around the world. DrawHistory’s values aligned with my personal values, and that motivated me a lot. That’s a feeling I’ve not experienced in a workplace before.”
IVY YANG, RESEARCH INTERN
Danielle Scott
OFFSHORE DESIGNER
Danielle is our only non-Australian creative and has been with DrawHistory since early 2016, when she stepped in to fine-tune our brand. If she's not on Adobe Illustrator exploring hundreds of brand concepts, then she's most likely translating impact into stories on Adobe InDesign. Previously, Danielle was a Brand Manager at Water for People and is now an Art Director at Two Parts. Being an Offshore Designer, she lives in the mountainous Denver, CO area with her husband.
Annika English
MINDFUL EXPERT
Annika is our provider of all things smiles and well-being. Bringing a rap sheet of lifelong expertise in mindfulness and mental health, Annika makes sure the brands we create aren't simply words but can be genuinely embodied by our clients through a series of exercises and toolkits. Outside of work, you'll see Annika transfixed in wonder by the latest science on happiness and leading her social enterprise, the Wellbeing Collective. Did we mention she's also our voicemail extraordinaire?
Jenny Mackintosh
JUNIOR DESIGNER
The designated creative for many things print, you can find Jenny sketching imaginative illustrations on her Wacom tablet if she's not already on Adobe InDesign gearing up for the latest batch of brochures, postcards and reports. She's also been put to the test in design roles with Oxfam and the Cancer Council. Jenny spends her spare time gaming for PlayStation trophies, self-enlisting in fitness bootcamps and drinking English Breakfast tea - with a dash of milk.
Oakland the Pug
BRAND AMBASSADOR
What's not to love about Oakland? He's made our office his second home - the little guy regularly lounges by our beanbags and zips around the floor, peeing on things. Oakland's appetite for treats comes and goes, but his crazy antics and moral support for the DrawHistory family is always welcomed. Thinking of visiting our office? Let us know ahead of time and we can make sure Oakland is in to show you around!
NEWS & AWARDS

Featured in and around the city

“We're a not for profit, and costing and professionalism in the industry is a driver of decisions made. DrawHistory's unique professional service is beyond our previous experience with creatives. Their team is passionate and driven and delivered an excellent product.”

Alyson Clarke
EXECUTIVE OFFICER, FUTURE DIRECTIONS INTERNATIONAL

"Working with DrawHistory was a wonderful experience. Their designs were very detailed and perfectly captured the essence of my brand and work. Bianca Bree Van Damme, Miss USA and actress Monique Coleman loved it."

Dima Rizk
FOUNDER & HUMAN RIGHTS ACTIVIST, DIMA

“DrawHistory is a team whose always upbeat, approaching our urgent project with a can-do attitude. They created exactly what we were looking for in an extremely tight timeline, and were always happy to answer questions, and get us what we wanted.”

Alexandra Gabrielle
PROGRAM COORDINATOR, PSI

“The empathy DrawHistory consistently displayed toward our messaging drove our crowdfunding campaign forward. Your compassionate and thoughtful contributions allowed us to trust that you would represent our vision appropriately in the campaign. We couldn't have done it without you!"

Libby Williams
CAMPAIGN CO-MANAGER, SEEKING REFUGE WA

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