BUILT TO LAST
We collaborate with your team to articulate a brand vision, strategy and identity for your organisation’s growth.
Your brand is one of the most important platforms you have in telling your story and shaping your team culture. It determines what you do next and how you make the next special thing. At DrawHistory, we discover and build on these foundational brand ingredients with you to deliver a brand strategy that not only resonates with your organisation, but the rest of the world.
When we create brands, we think about an entire belief system for and around you.
There’s a science in how great brands are built and a lot of it has to do with human connection. Our team has had lived experiences and creative sessions in and out of the social sector, so we make sure that your time with us is not spent on bridging the knowledge gap, but crafting stories that help tackle humanity’s greatest challenges from the start.
Curiosity pushes boundaries, and there’s one question we always ask when we create a brand: how can we knock this out of the planet for people? The answer has lead us to develop in-house brand resources inspired from places like Stanford University, Ashoka Changemakers and HIVE, so you won’t have to do the heavy lifting.
WHITEBOARD LOVE <3
We’re big believers in productive whiteboard sessions. Each brand project starts with a brand and storytelling workshop between your team, us and the whiteboard. It makes sense, because once you visualise how you want to be perceived through colours, shapes and lists of values, it’s the start of good things.
TEST THE REAL WORLD
Brands need to ultimately connect with your stakeholders before they can rally people around a mission. In minimising assumptions on what people do and don’t like, we set focus interviews and surveys to really test the strength of your brand out there in the real world. No desktop stuff.
Did you know?
“The brands that will thrive in the coming years are the ones that have a purpose beyond profit.”
RICHARD BRANSON, FOUNDER at VIRGIN