BLURRING THE LINES

Our team brainstorms and implements strategies that prepare you for a triple bottom line future.

The mix between purpose and profit has increasingly taken centre stage, and your organisation is at the cusp of change. The DrawHistory team, having advised organisations on Forbes and Fast Company, create strategies that strengthen team culture for corporates and business roadmaps for nonprofits looking to navigate increasingly convering markets.

Activities

Research
Opportunity Analysis
Consulting
Brand Planning
Impact Assessment
Enterprise Development
Workshops
Community Consultation
Brand Standards
Content Strategy

Recently Launched

Sparking a Public Conversation
CASE STUDY: THE HUMANITARIAN GROUP
Insights on a Global Scale
CASE STUDY: PSI
Celebrating Inclusion and Connection
CASE STUDY: BEFRIEND
Building Connections Across Borders
CASE STUDY: PORTAL

OUR PROCESS

When we create brands, we think about an entire belief system for and around you.

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CREATIVE BRAINSTORMING

Inspired by Stanford University’s d.school, our creative brainstorming sessions are fuelled by design-thinking principles. You’ll find that our strategies start with encouraging wild ideas, going for quantity and being visual. Post-it notes, anyone?

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STRATEGY AND RESEARCH

No social impact strategy would be complete without industry research. Through our collection of in-house resources, curated from consultancies who quantify social sector data, to community-wide surveys, we make sure that the recommendations we provide you are validated.

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HAVE FUN!

Who says strategy should be cut and dry? Social impact strategy revolves around more than theory – it’s digging deeper to understand the people we are looking to serve. Our interactive brainstorming sessions involve things like an Empathy Map, where we unpack what our stakeholders might say, do, think and feel.

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MEASURING SOCIAL IMPACT

The strategies we plant are intended to help your organisation grow. By using a Brand Impact Evaluation model, we can start to track both the social and commercial value of our strategy over a period of time. The impact captured can then be used in a range of ways, including integrating powerful data into your storytelling.

Did you know?

“When you change the way you look at things, the things you look at change.”

WAYNE DYER, AUTHOR and PHILOSOPHER

“We're a not for profit, and costing and professionalism in the industry is a driver of decisions made. DrawHistory's unique professional service is beyond our previous experience with creatives. Their team is passionate and driven and delivered an excellent product.”

Alyson Clarke
EXECUTIVE OFFICER, FUTURE DIRECTIONS INTERNATIONAL

"Working with DrawHistory was a wonderful experience. Their designs were very detailed and perfectly captured the essence of my brand and work. Bianca Bree Van Damme, Miss USA and actress Monique Coleman loved it."

Dima Rizk
FOUNDER & HUMAN RIGHTS ACTIVIST, DIMA

“DrawHistory is a team whose always upbeat, approaching our urgent project with a can-do attitude. They created exactly what we were looking for in an extremely tight timeline, and were always happy to answer questions, and get us what we wanted.”

Alexandra Gabrielle
PROGRAM COORDINATOR, PSI



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