BLURRING THE LINES
Our team brainstorms and implements strategies that prepare you for a triple bottom line future.
The mix between purpose and profit has increasingly taken centre stage, and your organisation is at the cusp of change. The DrawHistory team, having advised organisations on Forbes and Fast Company, create strategies that strengthen team culture for corporates and business roadmaps for nonprofits looking to navigate increasingly convering markets.
When we create brands, we think about an entire belief system for and around you.
Inspired by Stanford University’s d.school, our creative brainstorming sessions are fuelled by design-thinking principles. You’ll find that our strategies start with encouraging wild ideas, going for quantity and being visual. Post-it notes, anyone?
STRATEGY AND RESEARCH
No social impact strategy would be complete without industry research. Through our collection of in-house resources, curated from consultancies who quantify social sector data, to community-wide surveys, we make sure that the recommendations we provide you are validated.
Who says strategy should be cut and dry? Social impact strategy revolves around more than theory – it’s digging deeper to understand the people we are looking to serve. Our interactive brainstorming sessions involve things like an Empathy Map, where we unpack what our stakeholders might say, do, think and feel.
MEASURING SOCIAL IMPACT
The strategies we plant are intended to help your organisation grow. By using a Brand Impact Evaluation model, we can start to track both the social and commercial value of our strategy over a period of time. The impact captured can then be used in a range of ways, including integrating powerful data into your storytelling.
Did you know?
“When you change the way you look at things, the things you look at change.”
WAYNE DYER, AUTHOR and PHILOSOPHER