Today’s commercial buildings aren’t always the easiest places to navigate for those new to their workplace. Without the right ecosystem, it can be isolating for new occupiers, generally corporate professionals, to navigate it on their own and feel like they belong. But this isn’t a surprise, as their building managers aren’t always equipped to help.
The Core Vision team worked with us to engage these occupiers, understand the strengths and realities of life as people who work in separate silos, and ultimately create and prototype a new vision for meaningful tenant experiences.
In partnership with Diversus, a business and technology consultancy, we designed a web app to help bring occupiers closer together. Along the way, the DrawHistory team also took the lead on building a brand strategy, positioning myLocus as more than an information portal, but a tool for community activation where people can feel like they belong.
More importantly, this culminated in the development of a powerfully flexible brand, where the identity’s visual system is able to continuously change forms, depending on which commercial building is deploying the portal.