Their Challenge
The Foundation approached DrawHistory as its parent company, The Collective, was undertaking a rebrand process with agency, DesignStudio. They challenged us to create a brand strategy and visual identity that would build on what DesignStudio produced with the intent to rally young change-makers to their programs.
Our Strategy
As a philanthropic initiative representing one of the world’s largest co-living spaces, we knew The Collective Foundation had an ambitious mandate on its hands — and needed its own identity to communicate to social entrepreneurs and impact investors. Our opportunity was to identify how the Foundation could leverage the momentum of its parent brand as a large corporate, then create a brand strategy specifically focused on community work, and ultimately better integrate the initiative with a whole-of-organization approach.