When THG’s free legal clinic was in danger of closing, two members from their community stepped up to raise the funding that was cut by government. Caroline Fleay and Libby Williams, longtime volunteers at the organisation, were tasked to raise an urgent cash injection of A$80,000 to prevent the prospect of hundreds of refugees in WA being returned to countries they had fled persecution from.
During this time, THG recommended Libby and Caroline to work alongside the DrawHistory team to create a crowdfunding campaign in 60 days. Both Libby and Caroline had no prior experience in crowdfunding.
We had the privilege of collaborating alongside Libby and Caroline during this process. They were open to ideas we recommended, such as leveraging the Thunderclap platform to broadcast a message on social media, extending the campaign’s original brand with supporting visuals, and creating two key collaterals to secure financial pledges before the campaign was launched (so that they could be injected during the campaign to carry momentum).
We held workshops with Libby and Caroline to quickly establish tactics. These included:
- Creating an impact story for Chuffed.
- Leveraging Thunderclap to broadcast a message on social media (giving the campaign a social reach of over 60K).
- Extending the campaign’s original brand with supporting identity visuals.
- Securing PR coverage in Western Australia’s largest circulating publication.
- Creating key collaterals to secure financial pledges before the campaign launch, so that they could be injected during the campaign for momentum.
By the end, we helped launch WA’s largest crowdfund to provide legal assistance for people seeking asylum and raised over A$90,000.