The provision of good healthcare is literally life-changing, and St John of God Foundation’s programs have proven to have an immediate impact on the accessibility and quality of these services in low-socioeconomic areas. But recently, the organization had important questions about the sustainability of its funding. What happens if the Foundation continued to simply depend on gifts in wills without meaningfully engaging their corporate and private donors? And if they were to pivot, how can they ensure the inflow of recurring donations from the wider St John community?
We worked with the Foundation, alongside business and technology consultancy Diversus, to understand and define a digital strategy around their donor engagement practices online. In the process, we observed the analytics behind their donorship, created delineations between the hospital and foundation brand and delivered a set of story-driven wireframes to reinvent how they broadcasted their impact through their newly-proposed website. Since then, the Foundation has continued to partner with DrawHistory on other fundraising work, including a positioning strategy for their cancer care campaign.