The Association for Services to Torture and Trauma Survivors (ASeTTS) is a historic organization that provides holistic services for refugees to rebuild their lives. On their 25th anniversary, ASeTTS approached DrawHistory with a unique challenge: to bring the organization’s brand in line with donor and partner expectations going forward. As an organization that has existed for decades, they highlighted how important it was for us to consider the trust they have built with their CaLD clients, but also the goal of telling their stories better for stakeholders.
Recognizing how important ASeTTS’s community would be to its brand refresh, we booked multiple discovery workshops after project kickoff to co-design the brand. This included completing additional consultations with wider stakeholder groups: referring agencies, clients who had become Board members, funding bodies. Our findings permeated into a new brand strategy, brand tagline, brand name considerations, visual identity and website publication and roll-out.