PSI approached us to address two challenges – the launch of a global survey to inform their long-term strategy and build their capacity on-the-ground. The first initiative, branded PSI2020, needed to be fun, emotionally resonant and above all, transparent. The second is PSI University, a portal for courses the team offered to its employees around the world.
In designing both websites, our team recommended and eventually created wireframes for multiple user interfaces that would closely follow PSI’s vision – a bright, bold and collaborative future for its work around the world. We took cues from PSI’s Brand Guidelines, a philosophy centred around “a place where people work on issues they care deeply about rather than a 9-5 job”, and translated this onto a digital canvas.