Centre for Social Impact, a national research institute, had a vision of addressing community apathy in finding solutions on social issues across Perth, Australia: Indigenous representation in government, sustainable energy, and food security for people experiencing homelessness. Unlike Melbourne and Sydney — communities regularly participating in activism — Perth’s community has historically been apathetic towards civic participation. In a short six-week time frame, CSI asked DrawHistory to relaunch its festival, rethink their audience messaging and bring their vision for the community alive online.
DrawHistory created a brand identity that was immediately accessible to more than just those ‘in the know’, but more widely stakeholders around Australia. The new Social Impact Festival brand invites each group to share and connect about the critical issues and important ideas impacting their lives and those around them. We worked with the CSI team and volunteers for two consecutive years to not only configure their communications but build their capacity to spread the word throughout the event.