Your brand is the most important platform you have in telling your story and shaping your team culture. At DrawHistory, we discover and build on your foundational brand ingredients to deliver a strategy that not only resonates within your organisation, but the rest of the world.
You first dive into workshops
Brand development is a three-month process that kicks off with a series of discovery sessions to help us gain a deeper understanding of your business and identify opportunities for further exploration. We’re big believers in productive whiteboard sessions. Our insight process includes a series of guided interviews, exercises and brainstorms with your team.
There will be community-based consultations
We’ll also want to speak with customers and a small group of outside experts to understand how your brand fits into their lives and the overall market. Brands need to ultimately connect with your stakeholders before they can rally people around a mission. In minimising assumptions on what people do and don’t like, we facilitate consultations to test the strength of your brand out there in the real world.
We’ll come back after rigorous reading and research
At the conclusion of discovery and consultations, we’ll present key insight findings and the strategic thinking guiding our creative process. Following this discussion, DrawHistory will explore up to three pathways for your brand’s identity. These pathways will encompass your visual concepts, manifesto, brand positioning and brand personality – from tone of voice, messaging to attributes. They will also be informed by secondary research, looking into journals like the Stanford Social Innovation Review to social change-based curriculum from The University of Cambridge.
There’s an x-factor – our lived experiences
There’s a science in how great brands are built and a lot of it has to do with human connection. Our team has had lived experiences and creative sessions in and out of the community sector, so we make sure that your time with us is not spent on bridging knowledge gaps, but crafting stories that help the people you support right from the start.
Brands can take between 2-4 months to develop, and 4-6 months to fully roll-out.
Am I Ready?
Some indicators that you’re ready to create or refresh a brand:
– You are willing to create a new brand for a new organisation, program or social enterprise.
– You want to assess your brand’s current position in the minds of your target audience.
– You see the need to reposition and rebrand an existing organisation.
– You are interested in refreshing an existing visual identity.
- Brand Discovery Workshops
- Brand Audit and Recommendations
- Brand Positioning and Messaging
- Stakeholder Workshops (one-on-one interviews)
- Visual Identity Concepts
- Full Visual Identity System (icons, patterns, illustrations)
- Brand Guidelines