The mix between purpose and profit has increasingly taken centre stage, and your organisation is on the cusp of change. The DrawHistory team, having advised organisations on Forbes and Fast Company, create strategies that strengthen team culture for corporates and business roadmaps for nonprofits looking to navigate increasingly converging markets.
We use design-thinking methodology
Inspired by Stanford University’s d.school, our creative brainstorming sessions are fuelled by design-thinking principles. You’ll find that our strategies start with encouraging wild ideas, going for quantity and being visual.
Then we observe, research and synthesise
No social impact strategy would be complete without industry research. Through our collection of in-house resources, curated from consultancies who quantify social sector data, to community-wide surveys, we make sure that the recommendations we provide you are validated.
You step into the picture to participate
Who says strategy should be cut and dry? Social impact strategy revolves around more than theory – it’s digging deeper to understand the people we are looking to serve. Our interactive brainstorming sessions involve things like an Empathy Map, where we unpack what our stakeholders might say, do, think and feel.
Solutions are brought to the table
The strategies we plant are intended to help your organisation grow. By using a Brand Impact Evaluation model based on the Logic Framework, we can start to track both the social and commercial value of our strategy over a period of time. The impact captured can then be used in a range of ways, including integrating powerful data into your storytelling.
6-12 weeks – depending on two-way feedback
Am I Ready?
We specialise in new ways of looking at familiar organisations, ideas, and brands. We’ll work with you to strengthen your brand position in the minds of your stakeholders, appeal to new audiences and help you carry through the brand experience into digital applications. We have extensive experience working with boards, committees and multiple stakeholder groups. We will facilitate interactive sessions, create events to gain feedback and work together throughout the process. Let’s go!
- Stakeholder workshops / one-on-one interviews
- Brand Assessment and Recommendations
- Brand Positioning & Messaging
- Concept Ideation
- Workshop Brandmark(s)
- Updated Visual Identity System
- Brand Guidelines