DrawHistory had previously collaborated with the Museum of Freedom and Tolerance (MFT) in the development of the In Visible Ink brand; their flagship project that exists to make stories of people and communities marginalised by race and religion visible, in order to catalyse them and inspire meaningful social change. The symposium was an opportunity for MFT to partner with the Western Australian Museum to foster greater community support for the In Visible Ink initiative. The DrawHistory team was tasked with co-designing what the event would look like, which involved the maturation of the In Visible Ink brand, diversifying its architecture and rolling out collaterals for the 2-day event.
Once the museum had reached consensus on the itinerary, our team conducted site visits, provided mockups of spatial and wayfinding decor and created visual concepts of the event’s materials: a newspaper-style program, slide deck, lanyards, pull-up banners, and more. We project managed all communications with print and equipment suppliers.
In developing the visual elements for the In Visible Ink brand, it was important that they resonated with its core values. Communities are at the core of In Visible Ink and just like the people who live in our communities, we wanted the brand to change and grow with them.
Bringing the overlooked to the foreground
Built from human annotations and a collection of bright colours and textures, the In Visible Ink visuals aim to symbolise the act of individuals coming together to not only review the past, but also to uncover and celebrate justice along the way. These colours represent a shedding a contemporary light on inaccuracies – to help tell the truth, heal and reconcile.