About our studio

DrawHistory is a strategy and design consultancy for the Asia-Pacific serving those determined to fix injustices. We have worked with 150+ brands, each fiercely determined to move the world forward. Founded by immigrants, we're BIPOC-owned and women-driven.

“The empathy DrawHistory consistently displayed drove our campaign forward. Their thoughtful contributions allowed us to trust that they would represent our vision appropriately.”

Libby Williams CAMPAIGN CO-MANAGER, THE HUMANITARIAN GROUP
Brands we’ve worked with

We believe only contrarian creativity can thrust the world forward.

Our own contrarians, whether core team or advisors, have been trusted to work on complex problems with progressive brands to chart their future.

How we work

Working with those refusing to play it safe.

As a consultancy, we collaborate with nonprofits, philanthropies, and companies — helping them design new futures grounded in technical rigor and creative resolve.

Meet the DrawHistory team on the front lines

Empathy, creativity, fun, and impatient optimism: as a team of 16 across the Asia-Pacific and beyond, we bring our values alongside our design chops to build meaningful relationships with clients and each other. We’re strategists, designers, communicators, engineers, and project managers who enjoy a good slice of cake, a competitive game of Heads Up, and the sunlight that pours in through our studio (and Zoom) windows. We currently have offices in Perth, Australia and Jakarta, Indonesia.

Angel Chen Strategy & Operations Director Perth
Close
Angel Chen Strategy & Operations Director Perth
As the strategic engine at DrawHistory, Angel facilitates discovery workshops and design sprints, conducts stakeholders consultations and manages project governance. A trusted advisor, she has held leadership positions and continues to advise for organizations such as Perth College Foundation, World Vision, the World Economic Forum’s Global Shapers Community and UN Women on fundraising, donor engagement, brand-building and grassroots campaigning.
Jeffrey Effendi Founder & Managing Director Perth
Close
Jeffrey Effendi Founder & Managing Director Perth
Founding DrawHistory, a social impact design consultancy and one of the first B Corps in Western Australia, Jeffrey has consulted 150+ mission-driven organizations such as UNICEF Australia, Population Services International and the Centre for Social Impact. He has also been recognized as a Forbes Under 30 Listmaker and a Young Australian of the Year nominee. Jeffrey currently helps lead the world’s largest social change platform, Change.org, in the world’s busiest region in Asia. Prior to that, he managed global communications for Google’s Next Billion Users, their emerging markets team. Working with country leads, he covered regions such as APAC, LATAM and SSA, to execute on PR strategies with them.
Kosta Lucas Head of Community Practice Perth
Close
Kosta Lucas Head of Community Practice Perth
Kosta is our Head of Community Practice, where he leads our research practice and Counterbrace, our social research and learning division. As a researcher, practitioner and writer in the field of community polarization and resilience in Australia and abroad, he has amassed over 10 years of experience in policy, research, community service and private industry roles. Clients have included Google, YouTube, Facebook, the United Nations and various government agencies to address the myriad of factors that contribute to extremism and polarization in civil society.
Essie Zar Head of Brand Perth
Close
Essie Zar Head of Brand Perth
Essie is a brand strategist whose career has taken her to international consultancies such as Dentsu McGarryBowen and Sid Lee in New York, working on some of the world’s biggest brands. This includes Yahoo, Pepsico, and Crayola. Having navigated her 8+ year career through Australia and the United States, where she took up her post as Wikimedia Foundation’s Global Brand Manager to help with its insights-gathering and rebrand process in local, country-specific contexts, she’s now back home in Perth.
Meredith Edwards Head of Business & Content Perth
Close
Meredith Edwards Head of Business & Content Perth
Meredith is a business and communications practitioner whose work has taken her to London and Sydney, where she worked for 11 years at Fairfax Media, one of Australia’s largest media companies at the time (owner of Sydney Morning Herald and The Age), as its Agency Group Director. She also led comms at the Young Lives Matter Foundation, a suicide prevention initiative with The University of Western Australia. Beyond her work, Meredith is passionate about media, journalism, politics and history, and had previously undertaken her thesis on 1970s Aboriginal welfare.
Tres Garner Head of Creativity Houston
Close
Tres Garner Head of Creativity Houston
Tres  is a visual identity designer and creative lead who has led creative advertising, digital media initiatives and branding projects for brands such as FIFA, Elevation Church, and the Houston Texans. He’s a thinker and design-advocate with a progressive perspective of culture & aesthetics, having co-founded pop-up creative agency for good, Good Measure, and on the board of AIGA Houston. Deeply in tune with cultural events and internet news, Tres shines brightest when he’s conceptualizing brands end to end — from visualizing an idea to pitching and launching it with multidisciplinary teams.
Kira Rikkers Producer / Project Manager Perth
Close
Kira Rikkers Producer / Project Manager Perth
With 10+ years industry experience, Kira is a marketing and project management specialist with a love of writing and a passion for good food. Currently studying towards a Graduate Certificate in Social Impact at The University of Western Australia, she has dedicated her career to celebrating the people and businesses doing good in her hometown. Kira has coordinated digital marketing and led PR with Tourism WA, City of Perth, and Perth Institute of Contemporary Arts (PICA).
Angie Fitzgerald Strategy & Operations Manager (Global) Perth
Close
Angie Fitzgerald Strategy & Operations Manager (Global) Perth
Angie has 12+ years of public relations, marketing and communications experience, including a handful of years of senior management experience in agencies in Toronto and Sydney. Having played an active role across NGOs such as Greenpeace, World Wildlife Foundation and the Green Party, and managing comms projects for brands such as Cadbury, Angie is now based in Perth, focused on forwarding the UN’s Sustainable Development Goals through purpose-led organizations.
Amira Khanifah Business Development Lead (APAC) Jakarta
Close
Amira Khanifah Business Development Lead (APAC) Jakarta
Having been immersed in the world of market research for almost a decade, Amira has led business development and market intelligence efforts for global agencies such as Kantar and Populix. Amira is currently part of our inaugural APAC team headquartered in Jakarta, Indonesia, where she identifies opportunities for impact and shares fresh insights with our partners in the region. Did we mention she’s also juggling a Masters in Gender Studies? In her moments of R&R, Amira spends time with her three children, jams to K-pop, and binges on classic Guillermo del Toro films.
Sheilla Njoto Strategy & Operations Manager (APAC) Jakarta
Close
Sheilla Njoto Strategy & Operations Manager (APAC) Jakarta
Sheilla is a researcher whose work has led her to research how AI discriminates against women and feminine language, and co-found Generation:Politics, a nonprofit that makes policy-making accessible for young people. She is a PhD Scholar at the University of Melbourne under the Centre for AI and Digital Ethics and has previously worked closely with NGOs and the Government to make an equitable future for society. When Sheilla isn’t researching, you’ll find her reading, baking, playing musical instruments, or singing (and maybe drinking a Scotch whisky or two)!
Morgane Guedj Senior Designer Perth
Close
Morgane Guedj Senior Designer Perth
Creative first and traveller second, Morgane’s passport as a designer extends beyond her hometown in Paris. Having navigated her 10-year career through France and the UK, she’s now getting settled here in Perth for the long haul. Morgane’s been around the block as an independent Illustrator and Art Director, with her work most recently emanating at Yagan Tower. A true Work-From-Home advocate, you’ll find her packing her lunch, even when she’s not in the office!
Abigail Coldrey Senior Designer Perth
Close
Abigail Coldrey Senior Designer Perth
Abi is curious about everything design — exploring illustration styles and dabbling in human-centred design. She’s been put through the paces in roles with The Brand Agency and Lateral Aspect and was previously an AGDA WA Council Member. At DrawHistory, Abi is part of the design team and has developed brands for organizations such as Ethnic Disability Advocacy Centre, WA Department of Health, and NSW Government.
Tatjana Acimovic Designer Perth
Close
Tatjana Acimovic Designer Perth
A yogi, traveller and designer all at once, Tat is a creative whose work has taken her from the Netherlands to Australia. Though Tat has been a graphic designer for Dutch airlines, KLM, to digital agency OKMG in Perth, she’s an emerging generalist at heart and appreciates human-centred design practice as much as compelling user experience. Here at DrawHistory, Tat has worked with organizations such as Edith Cowan University and Core Vision.
Ynah Pantig Web Developer Vancouver
Close
Ynah Pantig Web Developer Vancouver
Ynah is a web developer with over 8 years of industry experience. She has extensive knowledge in WordPress, PHP, HTML5, CSS and responsive design and is currently learning React, GraphQL and VueJS. She moved to Vancouver from the Philippines in 2011 and is loving her life in Canada. If she’s not in Vancouver or her hometown in the Philippines, she’s probably galavanting around a new city. Ynah also loves to bake and has decided to try to bake something at least once a month.
Jade Gray Advisor Salt Lake City
Close
Jade Gray Advisor Salt Lake City
Jade is an Earth-based designer & strategist. Human. Multifaceted designer. Lover of an ‘underdog’. Jade’s passion lies in painting the big picture through blending design, user research, and business strategy – in service of human connection. She’s worked with companies, nonprofits, philanthropists and governments to craft meaningful products and services around the world. Her background includes product & design at Airbnb and IDEO.org. Prior to design, Jade worked in international aid & development managing USAID contracts abroad.
Batsheva Hersch Advisor Singapore
Close
Batsheva Hersch Advisor Singapore
Batsheva is a communications expert whose career has taken her from BBC as a Development Producer, to a Practitioner In Residence at University of Oxford, and Head of Communications and Public Affairs for Google’s Android, Education and Accessibility initiatives in the Asia-Pacific. Batsheva now leads Better Futures, a consultancy that transforms bold vision into simple, inspiring stories.
Einav Jacubovich Advisor Amsterdam
Close
Einav Jacubovich Advisor Amsterdam
Einav is a Creative Director passionate exploring how businesses can help drive positive impact. She currently works as Global Creative Director at Uber leading social impact and Uber Eats in EMEA and APAC. Einav has worked with both multi-million dollar global brands, and pro-bono initiatives with $0 budget. Her work has been recognized in Cannes, D&AD, One Show, Clios, LIA, Effie and the Webbys amongst others, as well as publications such as BBC, CNN, the New York Times, NBC News and she was recognized as top 30 agency creatives by AdWeek.
Contact us today

Ready to connect with our team?

We regularly chat with leaders in the social sector as a sounding board, and would be happy to have a conversation to see how we might be able to support you in your work.

We explore problems with a multifaceted approach—grounding our thinking in immersive social research, building custom teams for custom challenges, and launching campaigns to support the visibility of marketing efforts.

Our Initiatives

Undesign

Podcast Series

Undesign provides a space for the DrawHistory team to explore the world’s problems, technologies, and cultural themes together with global leaders.

Explore More

Counterbrace

Social Research Lab

A focused division within DrawHistory, Counterbrace is a social research lab that goes where others won’t to investigate and evolve the unjust systems holding society back. Stay tuned for our upcoming launch.

Explore More