We help your brand find its true expression through strategic thinking and design implementation.
- 01 Brand Strategy
- 02 Co-creation Workshops
- 03 Naming
- 04 Visual Identity & Logo
- 05 Brand Guidelines
- 06 Application Design
Through strategic positioning, a brand strategy can elevate you from being defined by what you do to being understood for the role you want to play in the world.
A narrative strategy ensures that a desired message or story is conveyed in the most meaningful and enduring way. Without this synthesis between action and words, you lose authenticity and credibility.
A strategic approach to naming in a brand process can be the difference between equity and obscurity. By building out a brand purpose before undertaking a naming session, we can help you get your brand name right.
We create a brand identity true to your developed brand strategy, leveraging our knowledge of category conventions and out-of-category inspiration.
In the brand identity development process, we put together rules and guidelines for you to start understanding how you can articulate your brand, enshrining them in an easy-to-use document.
With an established identity in place, we’ll develop a range of assets as example activations, from business cards to drop cards and packaging.
Through strategic positioning, a brand strategy can elevate you from being defined by what you do to being understood for the role you want to play in the world.
A narrative strategy ensures that a desired message or story is conveyed in the most meaningful and enduring way. Without this synthesis between action and words, you lose authenticity and credibility.
A strategic approach to naming in a brand process can be the difference between equity and obscurity. By building out a brand purpose before undertaking a naming session, we can help you get your brand name right.
We create a brand identity true to your developed brand strategy, leveraging our knowledge of category conventions and out-of-category inspiration.
In the brand identity development process, we put together rules and guidelines for you to start understanding how you can articulate your brand, enshrining them in an easy-to-use document.
With an established identity in place, we’ll develop a range of assets as example activations, from business cards to drop cards and packaging.
DrawHistory’s approach to Branding
DrawHistory’s approach to Branding
We’ll kick off the work together, reviewing our approach and process, shared vision of success, and outputs at the end of the journey.
To gain an understanding what you do today and the ambitious ideas you have for the future, we facilitate discovery conversations with your stakeholders to ensure their participation.
With a grounding in the brand and industry category, we dig deeper through analogous industry research, cultural trend exploration, competitive whitespace analysis, and more.
After the initial discovery, we develop brand territories, representative of spaces that could be developed into a single-minded purpose for your brand.
With the new brand purpose in hand, we’ll kick off brand identity exploration and development, leveraging our experience and knowledge of category conventions and drawing inspiration from aspirational out-of-category analogues and leaders.
With an established direction in place, we’ll maintain momentum of your new brand by ideating new thought-starters, designing visual assets, and more.