We uncover social, cultural and behavioural insights, looking inside and out.
- 01 Design Sprints
- 02 Co-creation Workshops
- 03 Journey Mapping
- 04 Community Dialogue
- 05 Brand & Content Audits
- 06 Testing & Usability
- 07 Audience & Competitor Insights
We use Google Ventures’ battle-tested process to design a great experience, answer a critical business question, or even launch an MVP — in days, rather than months.
We facilitate co-creation workshops to bring your team—with all its amazing expertise and ideas—directly into the design process with structured discussion and ideation.
We conduct journey mapping exercises to envision the process that your user takes to reach a goal, allowing us to improve and streamline that process through targeted interventions.
Our researchers are experts at tapping into ground knowledge and revealing undiscovered insights through deep discourse, spirited debate, and open community dialogue.
We delve into your brand to assess how your organization is actually doing — your position in your industry, strengths, weaknesses, and opportunities for improvement.
Our testing process for digital sites or products helps identify the things that you think are easy and obvious, but just aren’t. We help you move past these flaws to improve your user experience.
No matter your industry, we understand your users. Our process dives into what your audience wants, how you compare to the rest of the flock, and what you can do to differentiate your brand.
We use Google Ventures’ battle-tested process to design a great experience, answer a critical business question, or even launch an MVP — in days, rather than months.
We facilitate co-creation workshops to bring your team—with all its amazing expertise and ideas—directly into the design process with structured discussion and ideation.
We conduct journey mapping exercises to envision the process that your user takes to reach a goal, allowing us to improve and streamline that process through targeted interventions.
Our researchers are experts at tapping into ground knowledge and revealing undiscovered insights through deep discourse, spirited debate, and open community dialogue.
We delve into your brand to assess how your organization is actually doing — your position in your industry, strengths, weaknesses, and opportunities for improvement.
Our testing process for digital sites or products helps identify the things that you think are easy and obvious, but just aren’t. We help you move past these flaws to improve your user experience.
No matter your industry, we understand your users. Our process dives into what your audience wants, how you compare to the rest of the flock, and what you can do to differentiate your brand.
Branding, Design, Research
Reframing how we talk about overweight and obesity
Branding, Campaigns, Content, Design, Research
Connecting new parents to stigma-free support
Content, Experiential, Research
Piloting digital confidence for multicultural communities
DrawHistory’s approach to Research
DrawHistory’s approach to Research
We’ve honed our research methodologies with hundreds of collaborations over the last half decade, tackling everything from violent extremism to racial discrimination. We’ll delve deep into the problem you’re facing, but always with the utmost care and compassion for the communities you work with.
To figure out where you are today, where you want to go in the future, and what you need to do to get there, we’ll facilitate collaborative, in-depth conversations with your team, stakeholders, and/or communities.
To dig deep into your problem and generate real insights and perspective, we’ll facilitate in-depth 1:1 interviews with relevant stakeholders or communities.
As storytellers at heart, we’ll transform even the most detailed insights, results, and data into a cohesive narrative for your team. We’ll then continuously hone the outcome with collaborative feedback until you have exactly what you need to move your work forward.
