We uncovered social, cultural and behavioural insights, looking inside and out.
- 01 Design Sprints
- 02 Co-creation Workshops
- 03 Journey Mapping
- 04 Community Dialogue
- 05 Brand & Content Audits
- 06 Testing & Usability
- 07 Audience & Competitor Insights
We used Google Ventures’ battle-tested process to design a great experience, answer a critical business question, or even launch an MVP — in days, rather than months.
We facilitated co-creation workshops to bring your team—with all its amazing expertise and ideas—directly into the design process with structured discussion and ideation.
We conducted journey mapping exercises to envision the process that your user would take to reach a goal, allowing us to improve and streamline that process through targeted interventions.
Our researchers were experts at tapping into ground knowledge and revealing undiscovered insights through deep discourse, spirited debate, and open community dialogue.
We delved into your brand to assess how your organization is actually doing — your position in your industry, strengths, weaknesses, and opportunities for improvement.
Our testing process for digital sites or products helped identify the things that you think are easy and obvious, but just weren’t. We helped you move past these flaws to improve your user experience.
No matter your industry, we understood your users. Our process dived into what your audience wanted, how you compared to the rest of the flock, and what you could do to differentiate your brand.
We used Google Ventures’ battle-tested process to design a great experience, answer a critical business question, or even launch an MVP — in days, rather than months.
We facilitated co-creation workshops to bring your team—with all its amazing expertise and ideas—directly into the design process with structured discussion and ideation.
We conducted journey mapping exercises to envision the process that your user would take to reach a goal, allowing us to improve and streamline that process through targeted interventions.
Our researchers were experts at tapping into ground knowledge and revealing undiscovered insights through deep discourse, spirited debate, and open community dialogue.
We delved into your brand to assess how your organization is actually doing — your position in your industry, strengths, weaknesses, and opportunities for improvement.
Our testing process for digital sites or products helped identify the things that you think are easy and obvious, but just weren’t. We helped you move past these flaws to improve your user experience.
No matter your industry, we understood your users. Our process dived into what your audience wanted, how you compared to the rest of the flock, and what you could do to differentiate your brand.
Branding, Design, Research
Reframing how we talk about overweight and obesity
Branding, Campaigns, Content, Design, Research
Connecting new parents to stigma-free support
Content, Experiential, Research
Piloting digital confidence for multicultural communities
DrawHistory’s approach to Research
DrawHistory’s approach to Research
We honed our research methodologies with hundreds of collaborations over the last half decade, tackling everything from violent extremism to racial discrimination. We would delve deep into the problem you were facing, but always with the utmost care and compassion for the communities you worked with.
To figure out where you were, where you wanted to go in the future, and what you needed to do to get there, we would facilitate collaborative, in-depth conversations with your team, stakeholders, and/or communities.
To dig deep into your problem and generate real insights and perspective, we would facilitate in-depth 1:1 interviews with relevant stakeholders or communities.
As storytellers at heart, we would transform even the most detailed insights, results, and data into a cohesive narrative for your team. We would then continuously hone the outcome with collaborative feedback until you had exactly what you needed to move your work forward.
